JN Company
LTD.

JN Company LTD. had been operating successfully for over a decade in the UK construction and project management sector, but their digital presence hadn't kept pace with their reputation. Their website was built in 2017, wasn't mobile-optimised, loaded slowly, and failed to communicate the scale and professionalism of their operations.

More critically, they were invisible in search. Key competitors were ranking top-3 for their core service terms, and JN Company was generating almost no organic enquiries — over-relying on referrals and cold outreach that wasn't scaling.

We started with a full technical and content audit, identifying 47 critical SEO issues including broken links, missing meta data, poor page speed (27/100 on mobile), and zero structured data. Simultaneously, we audited their sales process to understand what their best clients looked like and what drove decisions.

The website redesign focused on three principles: authority, clarity, and conversion. We redesigned around project showcases, adding rich case study pages with before/after photography and detailed scope breakdowns. Every service page was rewritten around search intent, with clear calls-to-action and a streamlined enquiry form.

For SEO, we targeted 34 high-intent keywords across their core services, implemented technical fixes, built a local citation strategy, and launched a quarterly content plan featuring project spotlights and industry guides.